Vision
Everyone Outdoors Together is about reclaiming connection to each other – creating a shared moment where millions of people in Canada pause, step outside, and witness something beautiful together. It’s a new ritual for a country that needs it, a reminder that our best moments happen when we’re present, outdoors, and together.
National Host
Campaign Partner
Campaign Partner
Our Roadmap
Follow our journey as we work to get everyone in Canada outdoors
Activation Partners
Register your organization as an official Activation Partner and help shape a new Canadian ritual.
Some of our most meaningful moments happen when we step outside together. By stepping up as a Sunset Host, your organization helps scale a massive national celebration of wellness and community. We equip you with everything you need to invite, prepare, and inspire your community this July.
Sponsorship Tiers
Aligning your brand with Everyone Outdoors Together means backing a permanent, multi-year national platform dedicated to public wellness and community action. By choosing your tier, your organization commands premium visibility across a massive activation network of municipal and regional partners from coast to coast to coast. Your sponsorship directly drives the campaign infrastructure forward while advancing national advocacy for the public spaces that sustain us all.
Choose your impact
Activity/Wellness Partners
Community Partners
Frequently Asked Questions
Everyone Outdoors Together (EOT) is a national Canadian movement dedicated to amplifying the vital mental, physical, and communal health benefits of connecting with nature and each other. Launching its digital campaign on June 6, this annual initiative invites Canadians to step outside, breathe deeply, move, and reconnect with their communities in the natural environments that sustain us.
The Great Canadian Sunset Moment is the synchronized flagship activation of the EOT campaign. It takes place across the country annually on the third Saturday in July, which falls on July 18 this year. For one unforgettable evening, Canadians from coast to coast to coast will step outside at the exact same time to share a sunset or midnight sun experience.
Participation is entirely free, inclusive, and low-friction. On July 18, simply step outdoors with the people you love, find a pocket of open sky, and enjoy the evening. You can choose to join a registered community meetup or simply take a moment to look at the horizon from a local beach, park, trail, or your own backyard.
The beauty of EOT is that there is absolutely no “right” or rigid way to be outside, as long as you are together. The movement champions physical activity and mindfulness in all forms, including community picnics, beach meetups, outdoor yoga sessions, group bike rides, trail hikes, and casual neighborhood walks.
Anyone can become an official volunteer Sunset Host. We welcome passionate individuals, local businesses, community groups, municipalities, and neighborhood associations to organize gatherings. Events are completely scalable and can range anywhere from 5 to 500 people. Even the smallest gathering fuels the national ripple effect of connection.
The Activation Toolkit is a free, comprehensive promotional guide designed to help hosts seamlessly plan and market local events. It includes customizable email templates, neighborhood newsletter copy, and locked, pre-approved social media graphics optimized for platforms like Instagram, Facebook, and LinkedIn. You can download the toolkit folder directly from our website’s media page.
Help us transform local gatherings into a powerful national story! Take high-resolution photos or videos at golden hour and share them on social media using our primary campaign hashtags: #EveryoneOutdoorsTogether or tagging @everyoneoutdoorstogether
The campaign is proudly led and hosted by the Canada Parks and Recreation Association (CPRA). As the national voice for the Canadian parks and recreation sector, CPRA works alongside its extensive network of members to advance community health, physical activity, active living, and environmental stewardship across the country.
No, Everyone Outdoors Together is a permanent, multi-year national platform. While the campaign builds toward our flagship synchronized event, The Great Canadian Sunset Moment, on the third Saturday in July, the platform operates year-round as a continuous hub to share educational resources, celebrate lived community stories, and constantly amplify our core messages of wellness and nature connection.
Corporate sponsorship opportunities are available at various tier levels for forward-thinking brands invested in public wellness, community action, and environmental impact. Customized partnership opportunities include national title integration, digital map features, and localized community grant funding. You can request our comprehensive benefits package and partner deck directly through our sponsorship portal.
Activation Partners—including community groups, local businesses, park boards, and regional organizations—are the driving force on the ground. By downloading the toolkit, organizing local sunset events, and deploying our pre-approved marketing assets across their personal and professional networks, partners amplify the call to action and help establish this vital new Canadian ritual.
Get Involved
Tell us about your organization and how you’d like to engage in the Canadian outdoors.